Illusion of choice

Stumbled upon this very interesting chart about brands we know and use on a daily basis, and what’s even more interesting is the fact that they are owned by only 10 major companies.

Honestly speaking, there are a lot of brands I am not familiar with as they are not available in SEA. It was also a surprise for me that L’Oreal has a joint venture with Nestlé on dermatological products! I guess I was late in knowing it.

The 10 companies are:
1. Kraft
2. Coca-Cola
3. PepsiCo
4. General Mills
5. Kellogg’s
6. Mars
7. Unilever
8. Johnson & Johnson
9. P&G
10. Nestlé

Click on the image to enlarge it.

I’ve counted and I recognized 176 brands there. How many of them are you familiar with?

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